THE BEGINNING Challenge & Solution

Hasbro is the brand behind a variety of children’s toys, such as Transformers, Star Wars, and The Avengers, and board games like Monopoly, Life, and Twister.

AppointPanda worked with Hasbro on managing both paid and organic search (SEO and SEM), creative online advertising, global analytics reporting, and analysis across all digital platforms (media, search, site, and social) for 25 Hasbro brands. They also figured out what was working and what wasn’t in their marketing spend to help improve ROI.

Our goals were the following:

Gain more clarity on the impact of the main touch points that influence shoppers before, during, and after they engage with the brand online.

  • Find patterns in engagements that correlate with conversions.
  • Understand how investments in specific channels affect performance on other channels.

Less Page Views

Increased Page Views

EASY STEPS Our Working Process


01. Research Project


02. Find Ideas


03. Start Optimize


04. Reach Target

The final Result

71% growth in organic traffic
No. 1 rankings for multiple

Increased average page views

44 %

Increased Length of each visit

37 %

Increased Organic traffic

82 %

Decreased Bounce Rate

7 %

Love From Clients

PROMISE TO TAKE YOU ON TOP Take your website to TOP of Search Engines