THE BEGINNING Challenge & Solution
Health Republic Insurance of New Jersey (HRINJ) is New Jersey’s health insurance system that was born out of the Affordable Care Act.
HRINJ had poor market positioning early on in their business and low lead generation numbers. There’s strong competition in the insurance space, with players like Horizon Blue Cross/Blue Shield and AmeriHealth. And on top of that, HRINJ had to reach federally mandated targets to ensure sustainability. They had to grow fast, so they turned to Princeton Partners.
We highlighted HRINJ’s status as a member-driven CO-OP, and their goal was to improve coverage and reduce premiums. From this, they developed the tagline “Health to the People.”
The results were significant. After HRINJ was positioned as a values-driven health insurer, they were able to boost enrollment by 1,500%. In fact, this was the most successful lead gen campaign in the agency’s history.
At the start of the campaign, HRINJ had 4,950 members and by the end of the campaign they had over 60,000 members!
Less Page Views
Increased Page Views
EASY STEPS Our Working Process
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01. Research Project
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02. Find Ideas
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03. Start Optimize
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04. Reach Target
The final Result
29% growth in organic traffic
No. 1 rankings for multiple
Increased average page views
21 %
Increased Length of each visit
67 %
Increased Organic traffic
78 %
Decreased Bounce Rate
4 %
Love From Clients
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